For this project, I developed a full brand identity for Aurora Sleep Co., a dreamy wellness brand built around the concept of “sleep so good it feels like a fairytale.” The scope included designing a modern yet whimsical logo, creating a soft and calming color palette, and curating typography that balances elegance with approachability. I also designed mockups for packaging, social media content, and lifestyle applications to showcase how the brand could live across both digital and physical touchpoints. The end result was a cohesive visual identity that communicates comfort, luxury, and serenity while remaining playful and memorable.