For this project, I created a full brand identity for The Siren’s Cup, a fantasy-inspired retail and tavern concept that blends tabletop gaming with an immersive storytelling experience. The scope included designing a logo system rooted in nautical and mystical motifs, crafting a soft color palette inspired by oceans and glowing magic, and curating typography that evokes both adventure and warmth. I also developed packaging, signage, and merchandise mockups, along with branded in-store visuals that tie together the retail and tavern elements. The result is a cohesive identity that transports guests into a world of dice, spells, and camaraderie, making the shop feel like a true adventurer’s haven.